I’M ETHAN GIFFIN
GROOVE COMMERCE, CEO \ ECOMMERCE EVANGELIST
Ethan Giffin is the founder and CEO of Baltimore-based Groove Commerce, a premier creative digital agency specializing in eCommerce, web design, inbound marketing, and branding.
Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics.
An entrepreneur at heart, Ethan started his first business at 10-years-old and has grown to become a 3x Inc. 5000 honoree and an EY Entrepreneur of the Year Finalist.
When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares.